Email boxes are filling up with more offers for business opportunities than any other kind of
unsolicited commercial email. That's a problem, according to the Federal Trade Commission, because
many of these offers are scams.
The FTC has identified the 12 scams that are most likely to arrive in consumers' email boxes. The
"dirty dozen" are:
1. Business opportunities
These business opportunities make it sound easy to start a business that will bring lots of income
without much work or cash outlay. The solicitations trumpet unbelievable earnings claims of $140 a
day, $1,000 a day, or more, and claim that the business doesn't involve selling, meetings, or
personal contact with others, or that someone else will do all the work. Many business opportunity
solicitations claim to offer a way to make money in an Internet-related business. Short on details
but long on promises, these messages usually offer a telephone number to call for more
information. In many cases, you'll be told to leave your name and telephone number so that a
salesperson can call you back with the sales pitch.
The scam: Many of these are illegal pyramid schemes masquerading as legitimate opportunities to
earn money.
2. Bulk email
Bulk email solicitations offer to sell you lists of email addresses, by the millions, to which
you can send your own bulk solicitations. Some offer software that automates the sending of email
messages to thousands or millions of recipients. Others offer the service of sending bulk email
solicitations on your behalf. Some of these offers say, or imply, that you can make a lot of money
using this marketing method.
The problem: Sending bulk email violates the terms of service of most Internet service providers.
If you use one of the automated email programs, your ISP may shut you down. In addition, inserting
a false return address into your solicitations, as some of the automated programs allow you to do,
may land you in legal hot water with the owner of the address's domain name. Several states have
laws regulating the sending of unsolicited commercial email, which you may unwittingly violate by
sending bulk email. Few legitimate businesses, if any, engage in bulk email marketing for fear of
offending potential customers.
3. Chain letters
You're asked to send a small amount of money ($5 to $20) to each of four or five names on a list,
replace one of the names on the list with your own, and then forward the revised message via bulk
email. The letter may claim that the scheme is legal, that it's been reviewed or approved by the
government; or it may refer to sections of U.S. law that legitimize the scheme. Don't believe it.
The scam: Chain letters-traditional or high-tech-are almost always illegal, and nearly all of the
people who participate in them lose their money. The fact that a "product" such as a report on how
to make money fast, a mailing list, or a recipe may be changing hands in the transaction does not
change the legality of these schemes.
4. Work-at-home schemes
Envelope-stuffing solicitations promise steady income for minimal labor-for example, you'll earn
$2 each time you fold a brochure and seal it in an envelope. Craft assembly work schemes often
require an investment of hundreds of dollars in equipment or supplies, and many hours of your
time producing goods for a company that has promised to buy them.
The scam: You'll pay a small fee to get started in the envelope-stuffing business. Then, you'll
learn that the email sender never had real employment to offer. Instead, you'll get instructions
on how to send the same envelope-stuffing ad in your own bulk emailings. If you earn any money,
it will be from others who fall for the scheme you're perpetuating. And after spending the money
and putting in the time on the craft assembly work, you are likely to find promoters who refuse
to pay you, claiming that your work isn't up to their "quality standards."
5. Health and diet scams
Pills that let you lose weight without exercising or changing your diet, herbal formulas that
liquefy your fat cells so that they are absorbed by your body, and cures for impotence and hair
loss are among the scams flooding email boxes.
The scam: These gimmicks don't work. The fact is that successful weight loss requires a reduction
in calories and an increase in physical activity. Beware of case histories from "cured" consumers
claiming amazing results; testimonials from "famous" medical experts you've never heard of; claims
that the product is available from only one source or for a limited time; and ads that use phrases
like "scientific breakthrough," "miraculous cure," "exclusive product," "secret formula," and
"ancient ingredient."
6. Effortless income
The trendiest get-rich-quick schemes offer unlimited profits exchanging money on world currency
markets; newsletters describing a variety of easy-money opportunities; the perfect sales letter;
and the secret to making $4,000 in one day.
The scam: If these systems worked, wouldn't everyone be using them? The thought of easy money may
be appealing, but success generally requires hard work.
7. Free goods
Some email messages offer valuable goods-for example, computers, other electronic items, and
long-distance phone cards-for free. You're asked to pay a fee to join a club, and then told that
to earn the offered goods you have to bring in a certain number of participants. You're paying for
the right to earn income by recruiting other participants, but your payoff is in goods, not money.
The scam: Most of these messages are covering up pyramid schemes, operations that inevitably
collapse. Almost the entire payoff goes to the promoters and little or none to consumers who pay
to participate.
8. Investment opportunities
Investment schemes promise outrageously high rates of return with no risk. One version seeks
investors to help form an offshore bank. Others are vague about the nature of the investment,
stressing the rates of return. Many are Ponzi schemes, in which early investors are paid off
with money contributed by later investors. This makes the early investors believe that the
system actually works, and encourages them to invest even more.
Promoters of fraudulent investments often operate a particular scam for a short time, quickly
spend the money they take in, and then close down before they can be detected. Often, they reopen
under another name, selling another investment scam. In their sales pitch, they'll say that they
have high-level financial connections; that they're privy to inside information; that they'll
guarantee the investment; or that they'll buy back the investment after a certain time. To close
the deal, they often serve up phony statistics, misrepresent the significance of a current event,
or stress the unique quality of their offering-anything to deter you from verifying their story.
The scam: Ponzi schemes eventually collapse because there isn't enough money coming in to continue
simulating earnings. Other schemes are a good investment for the promoters, but no for
participants.
9. Cable descrambler kits
For a small sum of money, you can buy a kit to assemble a cable descrambler that supposedly allows
you to receive cable television transmissions without paying any subscription fee.
The scam: The device that you build probably won't work. Most of the cable TV systems in the U.S.
use technology that these devices can't crack. What's more, even if it worked, stealing service
from a cable television company is illegal.
10. Guaranteed loans or credit, on easy terms
Some email messages offer home-equity loans that don't require equity in your home, as well as
solicitations for guaranteed, unsecured credit cards, regardless of your credit history. Usually,
these are said to be offered by offshore banks. Sometimes they are combined with pyramid schemes,
which offer you an opportunity to make money by attracting new participants to the scheme.
The scams: The home equity loans turn out to be useless lists of lenders who will turn you down if
you don't meet their qualifications. The promised credit cards never come through, and the pyramid
money-making schemes always collapse
11. Credit repair
Credit repair scams offer to erase accurate negative information from your credit file so you can
qualify for a credit card, auto loan, home mortgage, or a job.
The scam: The scam artists who promote these services can't deliver. Only time, a deliberate
effort, and a personal debt repayment plan will improve your credit. The companies that advertise
credit repair services appeal to consumers with poor credit histories. Not only can't they provide
you with a clean credit record, but they also may be encouraging you to violate federal law. If
you follow their advice by lying on a loan or credit application, misrepresenting your Social
Security number, or getting an Employer Identification Number from the Internal Revenue Service
under false pretenses, you will be committing fraud.
12. Vacation prize promotions
Electronic certificates congratulating you on "winning" a fabulous vacation for a very attractive
price are among the scams arriving in your email. Some say you have been "specially selected" for
this opportunity.
The scam: Most unsolicited commercial email goes to thousands or millions of recipients at a time.
Often, the cruise ship you're booked on may look more like a tug boat. The hotel accommodations
likely are shabby, and you may be required to pay more for an upgrade. Scheduling the vacation at
the time you want it also may require an additional fee.
The FTC works for the consumer to prevent fraudulent, deceptive and unfair business practices in
the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a
complaint or to get free information on consumer issues, visit www.ftc.gov or call toll-free,
1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters Internet, telemarketing,
identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online
database available to hundreds of civil and criminal law enforcement agencies in the U.S. and
abroad.
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