Marketing is your most important organizing tool. There are four basic aspects of marketing:
Product: The item or service you sell.
Price: The amount you charge for your product or service.
Promote: The ways you inform your market as to who, what and where you are.
Provide: The channels you use to take the product to this customer.
As you can see, marketing encompasses much more than just advertising or selling. A major part of marketing involves researching your customers:
What do your customers want? What can they afford? What do they think? Your understanding and application of the answers to such questions play a
major role in the success of failure of your business.
Hillsborough County is an Equal Opportunity/Affirmative Action Employer
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